TAILS OF GLORY
First published April 1st, 2016
When Captain Gunnar Neiguffson of the Royal Canadian Air Force completed his training as a Public Affairs Officer in 2008, his first posting was as an exchange officer with the Luftforstvaret – the Royal Norwegian Air Force. The 28-year old Neiguffson, who was born in Bergen, Hordaland, Norway but emigrated with his family to British Columbia when he was four, spoke fluent Norwegian and was looking forward to the job and catching up with family. He would spend the next two years in Norway, honing his craft. Taught by his adventurous parents to always push the envelope and to be creative with his education and his future employment, Neiguffson was constantly on the lookout for creative ways to do his job. In an interview just last week in his Ottawa NDHQ office cubicle, Neiguffson told Vintage News, “My father always said to me, 'Don't just do your job, do your job better and more creatively than anyone else.' ”
While travelling on Royal Norwegian Air Force public affairs business throughout Scandinavia and the Baltic region, Neiguffson took many civilian flights on the new Norwegian air carrier known as Norwegian Air Shuttle (NAS). One of the unique marketing programs of Norwegian Air Shuttle is their “Our Heroes” tail art program which has garnered much praise and support throughout Scandinavia and the aviation world. NAS communications officer Gjertrud Hansensonsen spoke to Vintage News last week: “When Norwegian Air Shuttle entered the Norwegian domestic market in 2002, we challenged a well-established and long-lasting airline monopoly. Therefore, it was natural for us to adorn the tails of our aircraft with Norwegian personalities who have pushed the boundaries, challenged the established and inspired others. Both Norwegian and our tail heroes have challenged society in a positive direction. Norwegian has done this primarily by ensuring that everyone can afford to fly. Norwegian's growth in recent years has been fantastic and we have expanded and established bases far beyond Norway's borders. First, we established ourselves in Sweden, then in Denmark, and recently in Finland and Spain. In 2002, we were a Norwegian company, but today we are a Nordic company. It is therefore a natural progression that heroes from all of the Nordic countries now pride our tails.”
Upon returning to Canada in 2010, Captain Neiguffson brought the inspirational messages of the Our Heroes program with him. “I didn't want to return to Canada and become a simple reactionary-style Public Affairs Officer. So many of my classmates were simply reacting to problems, putting out fires, writing Emergency Response manuals and dealing with emerging problems and issues affecting DND. I wanted to be proactive, to create a ground breaking communications program that mixed culture and Canadian values with war fighting and national defence. I wanted our men and women in blue to be seen in the same light as other great Canadians.”
Today, more than two years since returning from The Control and Reporting Centre (CRC) at RNoAF Base Sorreisa, the newly promoted Major Neiguffson heads one of the most creative and in many ways most controversial Public Affairs programs in RCAF history – the Icons of Canadian Culture Tail Art Program, known by supporters and detractors alike as the “Celebritail” program. TheCelebritail concept, an idea which Neiguffson readily admits he lifted from his Norwegian Air Shuttle experience, has now had almost one year in service and over 50 different air force aircraft are involved from the massive CC-177 Globemaster IIIs to the diminutive CT-114 Tutor aircraft of the Snowbirds air demonstration team. Almost 50 great Canadians have been honoured so far. The program has been deemed a success by the RCAF, enough so that the program is about to be expanded, but it has not been without controversy or detractors.
Perhaps the most challenging aspects of the Celebritail concept were the lengthy negotiations with the honourees or the honouree's agents to allow the Air Force to apply their faces to the tails of aircraft. This was a task to which the dynamic and charismatic Neiguffson is well suited. Though he is a young man (just 30 years at the time the program started), Neiguffson had graduated from the Royal Military College in Kingston with a master's degree in Canadian History, Media Relations, and Social Structures of Canadian Popular Culture. Through simple force of personality, Neiguffson negotiated the rights for four years for all the CelebritailCanadian icons for no cost to the Canadian public, an issue that kept RCAF brass from giving him the green light at first.
With the spectre of high “rights” costs out of the way, and nearly 100 names of famous Canadian personalities approved and signed off, there was still one major hurdle in the program to get over – who would fund the costly hand painting of the Canadian portraits on the tails? Neiguffson had seen the vinyl appliqués on the NAS Boeing 737s begin to deteriorate and in some cases delaminate from the tail surfaces. He knew that the supersonic speeds of the CF-18 Hornets and the extreme weather conditions in which transport aircraft of the RCAF would find themselves would cause even more rapid deterioration or stripping of modern technologies like 3M's Controltac vinyl. The portraits of the great Canadians would have to be painted on by Canada's greatest mural artists. The costs could become astronomical. In order to work within the low-visibility grey paint schemes of the bulk of RCAF aircraft it was decided early on that the Celebritail portraits would all be done in black and grey tones.
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In order to keep cost down or at least share them, Neiguffson enlisted the assistance of another Canadian ministry – Canadian Heritage. Canadian Heritage was just launching its own controversial program commemorating the War of 1812 and was somewhat surprised at some of the negative reaction to spending millions commemorating a war that most Canadians felt was either irrelevant or of little interest to the average man or woman on the street. They wanted to respond by celebrating Canadians of a “more immediate cultural significance to ordinary citizens.” They were excited to assist the RCAF in selecting recipients, designing a program to accept suggestions and sharing some of the costs.
One of the greatest surprises was that the artwork itself became relatively inexpensive to execute. Some of Canada's top artists like Robert Bateman and Christopher Pratt did original sketches for free and had their assistants do the actual painting, while the bulk of the screened artists were actually tattoo artists, who were highly experienced in working in black and gray tones. In addition, wherever there was an air base, there were always quality tattoo artists around.
The first aircraft to be painted in the Celebritail program were the fleet of C-17s (CC-177) based out of 8 Wing Trenton. The first to be completed was CC-177 (177702), which carried the proud image of Louis Cyr, at the turn of the 19th Century, the strongest man in the world – a fitting icon to emblazon the tail of one of the world's most capable heavy lifters. Within months, at bases from Greenwood, Nove Scotia to Yellowknife, Northwest Territory to Comox, British Columbia, nearly 50 aircraft of all types, both fixed wing and rotary, were painted with portraits of some of Canada's most iconic individuals. The program was received with much curiosity, wide acceptance by aircrews and the average man on the street, but was also ridiculed by special interest groups. Environmentalists were outraged at David Suzuki on a CF-18 Hornet. Feminists were angered when Pamela Anderson was chosen for the honour but not Roberta Bondar. Music critics decried the choice of Justin Bieber over soprano Measha Brueggergosman. With only 50 aircraft painted to date, Neiguffson says, “During the Second World War, you could find Betty Grable on the side of a thousand aiplanes... but I bet Eleanor Roosevelt wasn't on even one; that's all I have to say about that. I found we could not please everyone... not yet anyway. It was not a contest to use the smartest or most critically acclaimed, it was a simple exercise in contemporary cultural relevance. And frankly, humour was part of it. You didn't have to be a Nobel Prize winner or opera singer to qualify, though we would consider it.”
“More often than not, we allowed the individual squadrons or even the commanders to make suggestions” said Neiguffson. “This way, we had total buy in for the program at the squadron level. Was it a success? Was it worth the more than four million dollars sent so far? Just ask the pilot of the Pamela Anderson CF-18 Hornet! It sure garners plenty of attention wherever our aircraft go and frankly there are a lot of people who thought most of our honourees were American, so we are changing perceptions out there. But mostly we are getting people talking, and talking is communicating and that is what I am trained to do. I love my job.”
By the end of 2013, all aircraft in the RCAF inventory will carry the image and story of a great Canadian cultural icon on its tail. It's an ambitious program, but then again, Major Neiguffson is an ambitious air force officer. Is it culturally significant? Is it art? We'll let you be the judge. What follows are some of the 48 RCAF aircraft presently painted.
By D. H. Yellamo
The Shepherd is, for me, one of but a few threads of family tradition left unbroken by happenstance, life changes and letting go. There is something about the music Maitland chose, the voices he animates the characters with and the whole world of imagination—a sky full of possibilities—that lays open before our closed eyes in that darkened room on that special night in my children’s childhood home.
As the story ends and a tale of courage is told, Susan, my daughters and I are left silent at the end. While the music drifts away into the dark, we all lie there with our thoughts and I know I feel as they do—that perhaps we are left a bit lonely and saddened knowing that a brave young man still flies the foggy night skies over the North Sea—never to come home, never to be warmed by fire or by love. In those final moments, I sense in the faint light of a fire long since reduced to embers, the true nature of the supreme sacrifice so many young men made so long ago. Young men who put the 20,000 beautiful days they were still due and the next 70 Christmases on the line for freedom and friends. It hurts to feel it in your gullet, but it is a beautiful thing regardless.
When all is said and done, there is one great role a father can play for his daughters. That is to protect them, to bring them solace and hope, to lead them and to support them - to show them the way. To be a Shepherd.
Happy Christmas, Lauren and Merrill
Love, Dad
If you can’t be by your radio on Christmas Eve to hear The Shepherd, here is a link to enjoy it anytime. A hint for full enjoyment: Turn the lights off, pour yourself a single malt.